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Top link building services worth checking out for SEO

Israel Gaudette
Published: April 20, 2020

Building backlinks is one of the cornerstones of SEO. The job of a link building services, in a nutshell, is to get backlinks to your website. Since quality matters, the better the quality, the higher you will rank, and the faster that will happen. But you need to keep in mind that there are various types of links. In order to be successful, you need a mixture of all types. So, you’ll need everything from no-follow, to do-follow, profile links, PBNs, guest posts, etc. That said there isn’t a winning formula or a one size fits all for every type of service or lead generation website.

The best services are ones that provide the highest quality natural looking links. The services we listed below are highly reliable as compared to hiring a freelancer or attempting to doing it yourself, which assumes that you have the time and know how to do it properly. Plus it helps to diversify your link portfolio so you can choose a service with a specific set of expertise.

In this article, we will look at some of the top services and why they come highly recommended by SEO professionals like ourselves.

Authority Builders

Authority builders

Owned by the famous internet marketer Matt Diggity, who also owns, the link building service mainly offers guest posting outreach programs. As the name suggests the goal for the service is to help establish a website as an authority.

To achieve the so-called authority status, the team works on building real links from blogs and websites which are relevant to your niche. That’s often done via outreach programs. The links are organic and often come from highly authoritative blogs.

The best thing about using Authority Builders is the fact that you can be assured of not receiving a penalty from Google because a Blackhat method was used. The downside is that this service isn’t for startups on a tight budget.

DFY Links


DFY Links are veterans of the link building industry. Owned by affiliate marketer Charles Floates he has a reputation for using methods often classified as Blackhat or gray hat to get rankings. The company currently offers five different types of links, i.e., guest posts, PBN links, niche edits, and citations amongst others. None of these methods we’ve listed fall under Blackhat except for PBNs which is gray hat. That said, when done right can be highly effective.

The bottom line and why everyone who knows the worth of the service uses them despite the arguably high price is because the backlinks deliver results. Almost every good SEO service has either used them or uses them for a couple of links at least.

People who order are treated to great customer service. You can also have the link building custom tailored to your goals. At the end of the day, results matter as it helps save time and even money in the long term.

Bright Local


Bright Local is considered the pioneers of so-called citation links. While today almost every SEO specialist knows about them and many more now create these links, Bright Local was the first. The focus of the service is mainly on local SEO as opposed to targeting a broader geographical area. That’s why everything from their dashboard to the citation services is all focused on a particular area or city per website.

The general citation pricing starts at around $2 per website. You can use their tool to figure out which websites should be worth targeting with these citations before getting the ball rolling. In the majority of cases, the service is highly effective, especially for local business SEO and driving traffic for local lead magnets.

The drawback is that Bright Local is only available for businesses in Australia, Canada, USA, and the UK. However, if you are living in another country and are targeting these markets, the service still works wonders.

Arch SEO


Arch SEO is one of the most popular and highly reputed PBN links services. They mostly use T2 links in what is referred to as a tiered link structure. While PBNs are often touted as being the gray hat of the SEO industry, the fact is that securing a couple of high-quality PBN links is cheap and has shown to boost rankings. Almost every SEO worth their salt knows the importance of PBN links the only catch is that the PBN has to be clean. That’s where Arch SEO can be trusted.

Arch SEO consistently monitors its vast PBN networking using Link Tracker Pro. They continue to test each website as part of the PBN network, which is why they can guarantee safe links. So, you don’t have to worry about being penalized by Google for getting low-quality or spammy backlinks.

We, along with many SEO specialists, have used the service and can safely say that the links are of the best quality. However, your link building strategy shouldn’t solely be dependent on renting and buying PBN links, that’s just one part of the equation. But if you are on a budget and want to rank for a high-traffic, low competition keyword, it is possible to do so using Arch SEO’s vast PBN network.

SEO Butler


SEO Butler was previously named PBN Butler because of their emphasis on building PBN backlinks. However, the company has since then changed its direction with a rebranded image and broadened its approach to encompass content, guest posting, press releases, social signals, and citations. Owned by one of the leading SEO specialists Jonathan Kiekbush and founded in the US it is one of the best all-encompassing services around.

SEO Butler’s team primarily consists of freelancers from across the world who specialize in everything from link building to social media and design. You can buy either one of their services or all of them. Anyone who wants to unload all of their SEO work can do so with SEO butler and not have to worry about quality other than drafting a report for their clients.

The drawback we see with the service is the first being that it is expensive. So, you’ll be looking at paying a few dollars more for a task when you hire them as opposed to hiring a freelancer. The other point here is if you want to use PBNs that’s not a service they currently provide so you’ll need to go elsewhere.

Spine PR

Spine PR is owned by Nix Lee, who is based in Malaysia. The interesting thing about the service he provides is that it isn’t through his own website like the others we’ve listed above but via his Facebook page and Legiit. He is one of the best, and arguably most popular press release strategists on the planet with a 5/5 rating on Facebook and now over 190 reviews on Legiit.

Press releases are some of the best ways to create buzz about a business, especially if you’re just launching. Another benefit of press releases is that it can help you build loads of backlinks organically. Being featured in Google News, for instance, means that in itself can help you draw hundreds of backlinks. The trick though is to make your press release newsworthy and worth reading.

Nix Lee is able to achieve excellent PR reach owing to the strategy he uses. Not to mention the fact that compared to other services, you’re paying a lot less here. So, it is a no brainer choice for anyone who wants to deploy a PR campaign.

The only drawback is that since he’s operating off the Legiit platform, you pay a commission to use his service. Plus some of his deliveries can be late, but then again he always delivers!


Link building is one of the most important parts of your SEO strategy, but it isn’t the only part. The first step is to make sure that your website has all the right on-page strategies properly implemented. In addition to that, your top landing pages should also be optimized for conversions. After all, there is no point ranking high for a highly competitive search term if all that traffic does not convert. Your link building strategy is the next step and should be rolled out gradually.

Once you’ve decided to build links the above-mentioned link building services are amongst the best. We are aware of there being others, but those are ones we’ve not tested. Not to mention that we like sticking with popular and highly rated services because taking a risk in SEO can end up with us losing a lot of money. So, the best way to save time and money is to stick with the tried and true!

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